Eunice Naana Djan, the CEO of Beauty Radiance by Fritzwa, proudly represented Ghana at the prestigious China-Africa Economic and Trade Expo 2025, held from Thursday, 12th to Sunday, 15th June at the Changsha International Convention and Exhibition Center in Hunan Province, China.
As one of the many entrepreneurs from across the African continent, Eunice Naana Djan showcased a range of premium, Ghanaian-made natural skincare and haircare products, including Shea butter, African black soap, herbal hair shampoo, conditioner, and nourishing hair oil. Her presence at the international expo underscores Ghana’s growing influence in the global natural beauty industry and reflects the increasing demand for ethically sourced, chemical-free wellness products.
Bringing African Excellence to the Global Stage
Beauty Radiance by Fritzwa is widely known for its dedication to sustainable beauty solutions, using time-tested African ingredients sourced directly from local communities. Through her brand, Eunice Naana Djan promotes not only beauty and wellness but also economic empowerment for women in rural Ghana who are involved in Shea butter production and traditional herbal formulation.
At the expo, she engaged with international buyers, distributors, and industry leaders—strengthening ties between African producers and the global marketplace. Her product stand attracted significant interest from attendees eager to learn more about the benefits of natural African skincare.
A Platform for Growth and Collaboration
The China-Africa Economic and Trade Expo serves as a vital platform for deepening trade cooperation and investment between China and African nations. This year’s event featured hundreds of exhibitors, policy makers, and investors, all working toward building stronger economic partnerships across sectors like agriculture, manufacturing, technology, and consumer goods.
About Beauty Radiance by Fritzwa:
A subsidiary of Fritzwa Group, Beauty Radiance by Fritzwa specializes in natural skincare and haircare products such as shea butter, African black soap, and essential oils. The brand is committed to sustainable practices, women’s empowerment, and promoting African heritage through beauty.
